Storage costs have gone down due to virtualized infrastructure
Any business with customers and transactions will require to store that data with growth in mind. As your business grows, your data will grow multifold. With cloud storage becoming cheaper by the day, SMEs can benefit from this advantage. Storing enterprise data in the cloud using affordable SaaS solutions brings many benefits to your business while relieving you from security and authentication concerns for enterprise data. Virtualized infrastructure is the heart of any big data project.
Going mobile is easy by using SaaS hosted services. Core factor for SME growth.
Today most cloud services come mobile-ready, allowing your customers and employees to adopt your business quickly into their mobile lifestyle. This accessibility is crucial for SME growth in today's digital environment.
Make sense of data: sooner the better.
Being able to present your data in a simple and actionable way to drive your decisions is most important. Making sense of customer and transaction data earlier rather than later provides significant business value. Even if you don't have an IT department to manage your enterprise data, today's open source technology makes it possible to own analytics at an affordable rate. Being able to identify trends or forecast demand can immensely benefit your business as you will be able to trust your data-driven decisions derived from your own enterprise data.
Getting everything on single platform is easy and simple if you begin with end in mind.
Data duplication is a big issue when executing big data projects. You have to consolidate data from multiple sources and find a single source of truth. As an SME, having a sophisticated enterprise data management strategy can turn your data into an asset. Leveraging technologies like Hadoop can bring huge computing power as well as broad data integration possibilities for refining your enterprise data.
Leverage social media before product launch is not only for Big companies.
Spotting opportunity or measuring success of your online marketing campaign is not a big deal if you can harness the power of open source big data technologies. Evaluating customer needs by looking at various trends using social media channels like Twitter and Facebook can help you gain real benefit from Big data. SMEs can equally benefit from Big data technologies if they can foresee the volume, variety, and velocity of their enterprise data.